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China’s Mobile Shopping A Two Horse Race
Happy New Year, we hope your 2014 has started off with a bang. While many of you would have still been crooning Auld Lang Syne, another record was broken in China, where 808,298 Sina Weibo posts were...
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China’s Wine Drinkers a Long Time Coming
If you’d popped into a Chinese village about 4,600 years ago, there’s a slim chance you’d have been offered a clay flask of wine. Although archaeologists have discovered Chinese produced wine from...
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China’s Personalised Kind of Love
Happy belated Valentines Day. With Spring Festival fatigue still evident, the timing wasn’t great to be pushing another celebration in China. Nevertheless, there were still plenty of starry-eyed...
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An Unexpected Ally to Solving China’s Fake Fiasco
China has long been known as the land of fakes. The country was the source of two thirds of fake goods seized globally between 2008 and 2010. Street-side stalls, shops and entire shopping malls are...
View ArticleThe Impact of China’s Media Corruption on Consumer Behaviour
China’s state press agency Xinhua has shut down the website of the respected business newspaper 21st Century Business Herald, and terminated a ¥3.5 million ($590,000) contract between the agency and...
View ArticleChinese Consumers’ Appetite for Healthy Food Relevant to New Demographics
It’s nothing new that Chinese consumers are opting for food and beverages that are better for them. In 2013, after a decade and a half of mouth-watering growth from its Oreo cookies, Mondelez...
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Hollywood’s Influence on Chinese Consumers
China’s fixation with Hollywood movies has driven American culture in the Mainland and helped many Western brands along the way. It’s aided Nike to become the top-selling and most loyally followed...
View ArticleChinese Consumers’ Customer Journey
A Chinese consumer’s purchase journey is like no other. It begins online for most, with 85% using search engines, brand websites, or social media as their first step for researching a new product or...
View ArticleWeChat’s Transformation of Chinese Society
Mass urban migration, the one-child policy and opening up to the world have all had an enormous impact in shaping modern China. WeChat has hit a sweet spot addressing some of the challenges that have...
View ArticleCharity is the New Black for China’s Tech Giants
Tech firms’ actions in China have long been a bellwether for trends in the market. Their vast data mines have enabled them to adapt to changes, however their latest undertakings have been less about...
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